We have a goal of becoming a net zero advertising company in the future with a climate positive culture and values. Our employees are 80% of our companys CO2 footprint.
As an element of that strategy, we chose to give all employees the climate app Climate Savior.
The good thing about the Climate Savior app is that it help employees identify fellow coworkers that want to take climate action at their workplace. Together this climate community has become an internal climate movement that help the leadership team realise our future climate goals.
Furthermore, the app also measures how much CO2 the community collectively save by changing habits and doing climate deeds and that act as an inspiration for not participating coworkers. They can follow the community actions through an intranet Dashboard.
The gamification element in the app makes it all more fun and employees and teams can compete on who saves the most CO2 at work and win attractive climate friendly prices in the build-in company lottery. Prices that we as a company sponsor in order to reward and incentives climate actions among our employees.